2/23/2017 0 Comments "Looks" Conceptual DesignArtist Statement
My finished piece is a conceptual book design, featuring streetwear-oriented outfits. This book, simply titled "Looks," showcases elements essential to modern design. The fits take inspiration from countless popular streetwear designers, brands, and bloggers. Creation of the book mockup was made possible through 3D modelling, graphic design, and photography. Combining these digital mediums allowed for the realistic presentation of a life-like zine, as opposed to flat 2D images of what would be printed pages. My primary objective with this zine was originally to showcase the overall aesthetic of modern streetwear. In addition, I wanted to incorporate elements of successful design. These include adequate use of negative space, color blocking, geometric framing, and several other often overlooked aspects of design. In conclusion, I feel that this project was certainly a challenge for me after I got started. Developing a final idea was painfully difficult, as I was faced with a strict timeline for completion. File management became an issue later on in the creation process, as I lost about ⅘ of the work I’d completed. Overall however, I feel that I did a great job capturing the planned images on a daily basis within the time allotted. I didn't get to incorporate all of the graphical elements I would’ve liked, but the modelling of the mockup was certainly a great accomplishment for me.
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